My Journey - 'NJOY The Switch'

Learn more about the program and NJOY products

In this Module, you'll learn about the features offered by the 'My Journey' 'NJOY the Switch' Program, the self-guided switch support program designed by our team of experts to make your switching process from smoking to vapor so enjoyable that you’ll actually want to do it. The program includes a unique combination of advice and evidence based behavioral change techniques developed by experts coupled with real world experience and insights from switchers.

This module includes:

  • How the Program Works.

  • Getting Rewards

  • The NJOY Switch Kit

  • NJOY's Product Range

This introductory module is for current adult smokers thinking about how to switch or already switching. It is a good module to begin the 'NJOY The Switch program'. You could then move to another another in our series such as "Making The Switch". Check back soon for other modules.

Hi, I’m Doug Teitelbaum, the CEO of NJOY, and an ex-smoker. I smoked two packs a day for over 20 years.

We both know that quitting is hard, especially if you love smoking the way I did. But I didn’t love the guilt that came with each one. I didn’t love knowing that I was hurting myself and people close to me. Or having to go outside to have a butt, and smelling like one when I came back. And I definitely didn’t love being shamed for something that I truly enjoyed. I’ve been successful in almost everything I’ve tackled my life, but I failed at quitting smoking.

But truth be told, I didn’t want to quit.

So I decided to Switch instead.

I want to help you become a non-smoker, and to leave the cigarettes and the guilt that comes with them behind. Now we are launching the first-ever comprehensive switching program, designed by experts and offering switching tips, video, and advice from other successful switchers.

I believe anyone can take the journey I took without the shame, the denial, and the frustration. Think of me as NJOY’s “Chief Switching Officer.” It’s my mission, and the mission of NJOY, to provide you with the most satisfying, effective, convenient and reasonably-priced alternatives to smoking tobacco, and to help you succeed on your own path to switching.

That’s why we’re here.

NJOY the Switch,


Module Curriculum

  • 5 Levels
  • Coaching By Doug
  • Community Support
  • iOS & Android
  • Level 01

    About 'My Journey' - NJOY The Switch?

    Find out about the program and how to use it

  • Level 02

    Get Rewards

    For each mission you go through, you will earn points. Find out more here.

  • Level 03

    What is the NJOY Switch Kit?

    Find out about the NJOY Switch Kit and how to get it

  • Level 04

    About NJOY Products

    Find out about NJOY Products: The NJOY King, The NJOY Daily, The NJOY Pre-Filled Tank

  • Level 05

    Buy NJOY Products

    Where to buy online or at retail

Start your journey now

Get Started!